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Senior Inbound Marketer

Are you passionate about web optimization?  Do you want to own the inbound channel while being a part of something bigger that is making a difference in people’s lives?  Are you a lifelong learner and experimenter of new things?  We are seeking a data-driven inbound marketer to set us and our students apart from the competition.

 

Overview

  • Launch Academy is seeking an experienced Inbound Marketer to attract qualified traffic to our online assets, convert that traffic into new leads and users, and nurture those leads.
  • Engage regularly with team members to optimize our marketing automation processes.

 

The Challenge

  • Traditional education is broken and we are creating alternative options for people who want to learn the craft of web development and obtain a job as an entry level developer.  
  • We've graduated and placed over 500 people to date but we have a long way to go to make a substantial impact.

 

The Role

  • Manage SEO and improve organic search engine performance through goal-setting.
  • Optimize our marketing automation and lead nurturing processes through HubSpot.
  • Create and manage email marketing campaigns in HubSpot.
  • Work with the Admissions team to understand and continuously refine how our inbound marketing activity converts into enrolled students.
  • Grow new qualified leads by converting site traffic by building calls-to-action, landing pages, and lead generation content, such as offers.
  • Test and optimize workflows, landing pages, web pages, CTAs, etc. with A/B and multivariate experiments.
  • Own organic social media distribution and management.
  • Collaborate with our Performance Marketer and Senior Content Producer to optimize our digital presence including our website, blog, landing pages, social media and email automation.
  • Develop and maintain reliable analytics/reporting for inbound and organic social, then use data to inform inbound marketing efforts.

 

What We're Looking For

  • We're interested in candidates with significant Inbound Marketing experience.  It's a plus if that experience is within the non-traditional education market or learn-to-code field.
  • Someone with experience in HTML and CSS.
  • Proficient oral and written communication skills. Collaborates well in a team environment. Sensitive to customer's and colleague's needs, can develop warm relationships with both.
  • Someone who likes to help others.
  • This is an individual contributor role within a collaborative team with no people management responsibilities.

 

Why Launch Academy?

  • We are a community of engineers, educators, career assisters, modern digital marketers and dreamers who are committed to understanding the unique needs and viewpoints of prospective students and hiring companies.
  • Being a member of our team at Launch Academy allows you to share your passion for optimization with aspiring developers alongside a team of capable and ambitious peers.
  • We're committed to iteratively designing a transparent, inclusive and premium learning and working experience.
  • In addition to a great team and environment for personal growth, Launch Academy offers competitive compensation, free opportunities to learn to code or dabble, 80% coverage of health care cost, and a use it as you need it vacation policy amongst other benefits.
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